Usability engineering is crucial

From a review of the rather powerful Fair Isaac Blaze Advisor, which will surely be far less successful than its functionality deserves:

But employing a usability expert when designing the tools and observing how users interact with them would go a long way toward improving their usefulness.

My mind utterly boggles each time I discover that a large software vendor still doesn’t seem to have realized this. Or maybe Fair Isaac did do usability engineering, but entrusted it to a blithering incompetent. That frankly would be more reassuring than them not having tried at all.

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