November 7, 2008
Technology highlights of the 2008 US Presidential campaign
I’ve been writing quite a bit over on A World of Bytes about the technology used in the 2008 Presidential campaign. Subjects included:
- A brilliant viral get-out-the-vote video (from MoveOn.org, actually, not the Obama campaign as I first thought). What was so innovative about it was the personalization inside the video. This is one to learn from in your own business.
- Obama campaign successes and failures at local targeting (that one also has links to a number of other posts on technology-in-the-campaign).
- Two appallingly dishonest site-specific search boxes.
I’m also writing over there about what I think the Obama Administration should do with respect to technology policy. First up is a ringing recommendation of Charles Rossotti for CIO/CTO. More to follow.
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